La falta de creatividad de los creativos

Comparto la sensación de Thomas Frank en su artículo Ted Talks are Lying to You sobre lo repetitivos y faltos de gracia que pueden llegar a ser los textos sobre creatividad. He leído el ejemplo de cómo fueron inventados los Post-It ad nauseam, y lo mismo se puede decir de cómo los Beatles grabaron el Sargeant Pepper’s.

Tres citas para resumir el artículo (el “he” del texto refiere al autor, que habla de él mismo en tercera persona)

the literature of creativity was a genre of surpassing banality. Every book he read seemed to boast the same shopworn anecdotes and the same canonical heroes. 

[…]

The literature of creativity was something completely different. Everything he had noticed so far was a clue: the banality, the familiar examples, the failure to appreciate what was actually happening to creative people in the present time. This was not science, despite the technological gloss applied by writers like Jonah Lehrer. It was a literature of superstition, in which everything always worked out and the good guys always triumphed and the right inventions always came along in the nick of time.

[…]

 this literature isn’t about creativity in the first place. While it reiterates a handful of well-known tales — the favorite pop stars, the favorite artists, the favorite branding successes — it routinely ignores other creative milestones that loom large in the history of human civilization. After all, some of the most consistent innovators of the modern era have also been among its biggest monsters. He thought back, in particular, to the diabolical creativity of Nazi Germany, which was the first country to use ballistic missiles, jet fighter planes, assault rifles and countless other weapons. And yet nobody wanted to add Peenemünde, where the Germans developed the V-2 rocket during the 1940s, to the glorious list of creative hothouses that includes Periclean Athens, Renaissance Florence, Belle Époque Paris and latter-day Austin, Texas. How much easier to tell us, one more time, how jazz bands work, how someone came up with the idea for the Slinky, or what shade of paint, when applied to the walls of your office, is most conducive to originality.

 

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2 thoughts on “La falta de creatividad de los creativos

  1. Es curioso porque el artículo critica con dureza a Jonah Lehrer como uno más de los aburridos predicadores de la creatividad. Pero Lehrer es el autor de un post, que leí hace unos meses y que me gustó mucho, donde viene a decir todo lo contrario, que la creatividad individual está sobrevalorada y que, el verdadero talento, está en saber gestionar y coordinar los diversos talentos de diferentes personas.

  2. La verdad es que el artículo que comentas está realmente bien. El libro de Lehrer no lo he leído, así que no puedo opinar directamente, pero si coincido con el tal Thomas Frank en que casi todos los textos de creatividad que han caído en mis manos caen en esa categoría de repetir clichés y de asociar la creatividad con “los buenos”.

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